Timothy Astandu is an expert in research methodology and currently serves as the CEO of Populix, a consumer insights platform that is disrupting and innovating the research industry. Founded in 2017, Populix is based in Indonesia and has a team of about 150 people.
Over the years, Populix has built up a panel of around 400,000 people across most primary, secondary, and tertiary cities in Indonesia, that help businesses, academic institutions, governments, and also non-governmental organisations get access to accurate, trustworthy, and real-time data. Populix also provides further design, analysis, and insights services based on the data collected.
In November 2023, Aletheia Asia had the opportunity to chat with Timothy to gain insights into the SME industry in Indonesia, amidst the upcoming elections.
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